Pitch guides
Start with the story: how businesses in Pakistan work today, and what changes when they go digital. Then everything you need to sell each app, from the first question to the message you send on day three.
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The story
Read these in order. How a business runs today, where its money leaks, why it doesn't change, and what changing really means.
How a business runs todayA day in a Pakistani shop and a salon. You can't sell a better way until you can describe today's.4 min- Where the money quietly leaksNobody writes down the sale they didn't make. Help an owner see it, in their own numbers.4 min
- Why people don't changeThis is what you're up against. Respect it, because they're often right to be careful.4 min
- What going digital actually meansNot computers and not a big change: one step at a time, and what a week looks like after.4 min
- Why Vereon, not a pile of separate toolsStart with one problem, and it all joins up as you grow, with one sign-in, one team and one bill.4 min
Start here
What you're selling, how to have the conversation, the price, and what never to promise.
- What you're actually sellingVereon in one sentence, and what each app is for, so you never go blank.4 min
- The five-minute conversationWhat to ask, what to show, and how to make sure the business counts as yours.5 min
- The price in one minuteWhat a business pays in rupees, what you earn from it, and how to answer "it's too expensive".4 min
- Handling objectionsAn objection means they're thinking about it. What to say to the ones you'll hear every time.5 min
- A week of finding customersWhere to go, how many to talk to, how to keep a simple list, and what to expect.4 min
- What never to promiseThe questions you will be asked, and the honest answers. Keep this one close.4 min
By size of business
The angle for a small, a medium and a large business in Pakistan.
- Pitching a small businessOne to ten people: the shop, salon, clinic, tutor or home baker. The angle: fewer headaches for less than a day's takings.6 min
- Pitching a medium businessTen to fifty people, several teams. The angle: the owner finally sees the whole business, with one team and one bill.6 min
- Pitching a large businessFifty people or more. The angle: one team and one problem, never the whole company.6 min
App by app
What each app is for, the angle at each size, and what not to promise.
Tale: a website without a developerFor a business nobody can find online, or that's tired of waiting for its web person.9 min
Trazr: bookings that run themselvesFor anyone who sells time or spaces: salons, barbers, clinics, classes, padel courts.8 min
Offr: an online shop with its orders in one placeFor anyone who sells things, especially from Instagram and WhatsApp.8 min
Register: a till in the browserFor a shop with a counter: textile, bakery, café, barber, phone repair, corner shop.9 min
Ledger: out of the khataFor a business that's outgrown its register: shops, traders, services and their accountants.8 min
Amana: see what your sales team didFor a business with people out selling: wholesalers, distributors, pharmacies and clinics.8 min
Pulse: social media without the back and forthFor agencies, freelancers and marketing teams who plan posts for themselves or clients.8 min
Eccho: find your next customersFor software houses and businesses that sell to other businesses in Pakistan.8 min
Morph: move your data between systemsFor consultants, IT and finance teams moving data between accounting, ERP and CRM systems. Your most technical contacts.8 min