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How a business runs today

A day in a Pakistani shop and a salon. You can't sell a better way until you can describe today's.

Meet Imran. He's made up, but you know him. He runs a general store in Rawalpindi with his brother and a boy who helps. Here's his Tuesday.
  1. 9:00Opens up. Counts yesterday's cash from the galla. It's Rs 800 short. Nobody knows why.
  2. 10:30A regular asks for her usual cooking oil. Imran thought there were two cartons. There's none.
  3. 12:00A supplier calls about what's owed. Imran turns the pages of the khata to find it, with a queue waiting.
  4. 3:00Three WhatsApp messages asking for prices. He means to answer later.
  5. 7:30A customer pays what they owed last month. He writes it on a slip to enter later.
  6. 11:30At home, on his phone, answering the WhatsApps from this afternoon. One has already bought elsewhere.

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