Meet Nadia, who's made up. She bakes from home in Karachi and sells on Instagram, with one helper and a rider. Business is good. That's the problem.
- 8:00Last night's DMs. Two were ready to buy, and have gone quiet.
- 11:00Writes the day's orders on paper. Someone wants the chocolate one, and she sold the last one yesterday.
- 2:00A customer says she paid. Nadia scrolls through screenshots to check.
- 5:00The rider asks for the address again. It's somewhere in the chat.
- 11:00Answering "price please?" in bed, for the thirtieth time today.