Meet Dr Sadia, who's made up. She has a dental clinic in Islamabad, and she's good at it. A nephew built her a website in 2019. Here's what that looks like today.
- MorningA new patient searches for a dentist nearby. Her old Facebook page comes up, with the old phone number.
- NoonShe wants to add a new treatment and new timings. The nephew's in Canada now.
- 3:00A web company quotes her a large sum and six weeks.
- 5:00A patient asks for the clinic's address on WhatsApp. She types it out again.
- NightHer rival's clean new site is what people find. She has no idea how many she's losing.