Meet Zainab, who's made up. She runs a three-person social media agency in Karachi with five clients. Her work is good. Her approvals are chaos.
- 9:00A client approves a post on WhatsApp, then asks for a change an hour later.
- 11:00The designer sends "final_v7". Nobody knows which version was agreed.
- 2:00Next week's plan is in a spreadsheet, and last week's is in someone's Drive.
- 5:00A client asks how last month did. Zainab starts gathering numbers.
- 10:00Still chasing one client's sign-off for tomorrow morning.