Meet Rabia, who's made up. She has a salon in Lahore with four stylists. Her bookings are a WhatsApp group, a paper diary and her memory.
- 10:00Two families message at once about the same Saturday. She replies to one, and forgets the other.
- 1:00A 2 o'clock client doesn't come. The stylist sits idle for an hour. Nobody took an advance.
- 4:00A regular wants her usual stylist, and there's no way to see when she's free without asking.
- 6:00The diary's at reception. Rabia's at home. A client asks about Friday.
- MidnightStill on her phone, confirming tomorrow by hand, one client at a time.