Meet Nadia, who's made up. She bakes from home in Karachi, sells on Instagram, and has one helper. She's who you'll meet most often.
- 8:00Replies to last night's DMs. Two were ready to buy, and have gone quiet.
- 11:00Writes the day's orders on paper. One's for tomorrow, and she nearly misses it.
- 2:00A customer says she paid. Nadia scrolls through screenshots to check.
- 5:00A rider asks for the address again. It's somewhere in the chat.
- 11:00Still answering "price please?" in bed.