Meet Ayesha, who's made up. She runs marketing at a large food company in Karachi. The company has an ERP, an IT department and a procurement process. She has a smaller problem than any of those.
- 9:00Six posts are waiting on approval from three people, on WhatsApp.
- 11:00The agency sends "final_v7". Nobody knows which version was agreed.
- 2:00IT says a new tool will take six months.
- 5:00A post goes out with last week's price on it.
- 6:00Her boss asks how last month's posts did. She starts a spreadsheet.